Tuesday 17 November 2009

Cheese and Beer join forces to create a powerful taste of Wales

Two of Wales' most popular brands have joined forces to give the nation’s pubgoers a taste sensation.

Welsh brewing and pub giant S.A Brain and Co Ltd is to feature Collier's Powerful Welsh Cheddar on its menus from November, in delicious dishes such as homemade fish pie with topped with Collier's Cheddar and potato crust; warming ploughman’s platter; and Welsh steak burger topped with Collier's.

Thirty two Brains pubs will feature the award-winning cheese on their menus, which was judged to be the Best Mature Cheddar in the UK at the International Cheese Awards earlier this year.

Diners and pubgoers will also have the chance to win a weekend stay at one of Brains' hotels or pubs with rooms, which includes the picture postcard pretty Grove in St David's, and the classic coastal pub the Ship in Tresaith. To be in with a chance of winning you’ll need to enter a recipe containing Collier's into a competition to be judged by TV chef and brand ambassador for Collier's, Matt Tebbutt.

There will also be two prize draws taking place at each participating pub for a free meal for two. More details of the competition are available at participating Brains pubs and at www.sabrain.com, although entry can only be made in the pub.

"Both Collier’s and Brains are quintessential Welsh brands and cheese and beer is a culinary match made in heaven," says Marketing Director for Fayrefield Foods, Chris Swire.

"Collier’s has a unique and distinctive flavour which elevates any dish that it is included in. Visitors to Brains' pubs are in for a real treat."

Philip Lay, Retail director at Brains said: "Long gone are the days when pub food was limited to little more than a packet of salt and vinegar crisps. Today our pubs are serving quality food, using only the best and freshest ingredients. We are therefore delighted to introduce Collier’s award winning cheese to our menus."

To enter the competition, visit one of the participating Brains pubs below to collect your entry card. Create your recipe using Collier's Powerful Welsh Cheddar, fill in the entry card and hand it in at one of the Brains pubs below:

Use the Find a Pub section from the SA Brain website to locate your nearest participating Brains pub.

Aubrey Arms, Bonvilston
Black Boy, Swansea
Black Lion, Lampeter
Boathouse, Bath
Churchills Hotel, Cardiff
Dovey Inn, Aberdovey
Duke of Wellington,
Fox & Hounds, St. Mellons
Fox & Hounds, Cardiff
Grafton, Hereford
Greenhouse, Cwmbran
Lord Nelson, Milford Haven
Monachty, Aberaeron
Old Inn, Swansea
Old Post, Bonvilston
Piercefield, Chepstow
Plas Derwen, Abergavenny
Pontygwindy Inn, Caerphilly
Pumphouse, Swansea
Punch House, Monmouth
Savoy Country Inn, St Clears
Tafarn Y Tanaerdy, Carmarthen
Thomas Arms, Llanelli
Twelve Knights, Port Talbot
Ty Mawr, Cardiff
Ty Nant, Cardiff
Ty Risha Ale House, Bridgend
Watermill, Bridgend
Wellington, Brecon
White Horse, Buckover
White Horse, Coychurch
White Lion, Bala

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