Friday 19 June 2009

Travelodge supports real ale in a bottle

The annual Champion Bottled Beer of Britain Competition, held at the Great British Beer Festival at Earls Court, will this year be sponsored by Travelodge. The Festival will be held between 4th and 8th of August and is the biggest beer festival in Britain.
The Champion
Bottled Beer of Britain competition is conventionally held the day before the 5-day Festival at Earls Court begins, with this year’s competition being judged on Monday August 3rd. Past winners of the prestigious bottled-beer accolade include
Wye Valley Dorothy Goodbody's Wholesome Stout, O‘Hanlon Port Stout and Worthington White Shield.

As a further commitment to bottle-conditioned beer, Travelodge have reacted to their own customer feedback by pledging to stock the winning beer in up to 100 of its hotel bars and cafes, giving the Champion brewer unrivalled access to the hotel chain’s thirsty customers.

Paul Harvey, Managing Director of Travelodge, said, "I am delighted that we will be selling the Champion Bottled Beer of Britain in our hotels. Our customers have told us that they want a real ale offer and what could be better than CAMRA’s winning drink?"

As part of their sponsorship, Travelodge will also be offering 2 lucky customers the chance to sit on the Champion Bottled Beer of Britain competition judging panel alongside some of the best palettes in the industry.

Louise Ashworth, CAMRA Head of Marketing, said, "It’s fantastic that Travelodge are backing this competition at the Great British Beer Festival in August, as well as actively promoting bottle-conditioned beer by agreeing to stock the winner in their many outlets. Recent market trends show the increasing consumer demand for real ale continues, therefore we’ve no doubt Travelodge customers will enjoy the best bottle-conditioned beer in Britain according to CAMRA!’

Great British Beer Festival 2009, Earls Court, London, August 4th-8th


Tue 4th August: 5.00pm to 10.30pm
Wed 5th, Thu 6th and Fri 7th: 12noon to 10.30pm
Sat 8th: 11.00am to 7.00pm


Tickets can be purchased from the See Tickets hotline (0844 412 4640) or from the GBBF website at

Advance Day Tickets, £6 (CAMRA members) / £8 (Non-CAMRA members)

Advance Season Tickets, £20 (CAMRA members) / £23 (Non-CAMRA members)

Tutored Tastings, £11 (CAMRA members) / £12 (Non-CAMRA members)

Day Tickets (on the door), £8 (CAMRA members) / £10 (Non-CAMRA members)

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