Thursday 22 December 2011

Russians take Brains

It wouldn’t be Ru-si- without SA!

Welsh Brewer SA Brain and Co Ltd has grown its export sales thanks to a 72,000 pint order from Russia.

Last month Brains shipped its first order of SA, SA Gold and Brains Black, meaning Wales’ best loved beer is now available throughout the country.

Just weeks after Brains arrived, one famous Welshman was spotted drinking it. Tom Jones, who was in the country for his ‘Praise and Blame’ tour, enjoyed Brains Black stout in the Dickens pub in St Petersburg.

Other export highlights include New Zealand, Australia, Canada, Switzerland, France, Finland and Ireland.

Richard Davies, Sales and Marketing Director at Brains, said: “It’s early days for our export channel, but encouragingly sales keep rising, and our Russian distributor has already placed a second order. Within the UK we continue to grow sales of our beers in supermarkets through national listings in Tesco, Sainsbury’s, Morrisons and Waitrose.”

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