Friday 4 December 2009

Purple Moose becomes an Ambassador

The current Champion Beer of Wales brewers, Purple Moose of Porthmadog have been awarded the title of Gwynedd Product Ambassador at the inaugural Gwynedd Taste & Talent Awards.

As part of a local initiative to promote the people behind the food, drink, arts and crafts throughout the County of Gwynedd, the Taste & Talent Awards 2009 recognise and reward the best of Gwynedd's success within the food, drink, art and crafts sectors.

Purple Moose Brewery was awarded Gwynedd Product Ambassador on the grounds of its commitment to relating products to the local area, bilingual labelling and of course the outstanding quality of the beer.

Names such as Cwrw Eryri (Snowdonia Ale), Cwrw Madog (Madog's Ale) and Cwrw Glaslyn (Glaslyn Ale), as well as our range of special brews named after local mountains, have all helped to keep some of the outstanding features of the County of Gwynedd in people's minds as they drink our beer across the UK.

Brewery owner Lawrence Washington was immensely proud to receive the award as it recognises everything he has striven to achieve with the business.

"My aim was not only to produce a high quality product but to create something which the local community can all be proud of ", said Lawrence.

"Not being from North Wales originally I am particularly aware of how sensitively you have to approach issues such as beer names, pump clips, bottle labels and other marketing material. From the outset I have ensured that Welsh comes first and that, on the whole, the names of our beers reflect the area in which they are created.

It is an honour to receive this kind of recognition from the local community. It also marks a great finish to a fantastic year for the brewery; a year in which sales have soared, we have been crowned Champion Beer of Wales and picked up our first International award."

Earlier this year Purple Moose Brewery won the Champion Beer of Wales Award with their Snowdonia Ale and Dark Side of the Moose went on to win a Gold medal at the International Beer Challenge 2009.

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