Thursday 26 January 2012

Brains wins Welsh supplier of the year award

Above: Paul Harvey, Head of Take Home at Brains,  with the award, along with Mark Grant and Enfys Fox from Tesco

Wales' largest cask ale brewery, award-winning SA Brain has been named Wales’ best food and drink supplier by Tesco customers.

The nationwide competition to find the best local food and drink in the British Isles was launched by the Tesco local sourcing team last year. Customers were asked to nominate their favourite local product in store for a chance to win £500 worth of Tesco vouchers.

With the highest number of votes within its region, Brains secured the Welsh supplier award. Paul Harvey, Head of Take Home at Brains, said: “More than 70 Welsh companies supply Tesco, so to be named the best is a huge honour. We’ve been working with them for several years, but this award offers a great base from which to extend our ever growing national distribution.”

Brains supplies Tesco stores throughout Wales, and more recently has secured a listing for Brains Original Stout in 650 stores nationally.

Enfys Fox, Tesco Local Marketing Manager for Wales added: "Brains has been part of Wales’ history for 130 years, so it's no wonder local Tesco customers regard their beers as a favourite regional product.

“Our dedicated local sourcing office in Wales gives us the perfect opportunity to work closely with local Welsh suppliers such as Brains Brewery to retain their brand positioning and regional speciality so that we can offer our local customers the best quality locally produced beer, and they in turn can support their favourite local brewery.”

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