Wednesday 16 June 2010

Beer Justice is the Ale Taster!

From Great British Beer Festival 2009

Congratulations to fellow blogger and former Greater London Regional Director of CAMRA, Steve Williams who has been selected as the City of London Ale Taster.

The role of Ale Taster (also known as Ale Conner) would have disappeared in the early nineteenth century and their duties would have involved visiting stalls and inns on market days and during the town's fairs to ensure that the ales, beers and other produce on sale were of good quality.

"The new London Ale Taster will have a much more modern-day role." explains Malcolm Ball, chief executive of Wellington Market Company, the company responsible for Old Spitalfields Market.

"The winner for this year's event will be given a weekly beer budget so that they can carry out the role of 'mystery drinker' in the capital's pubs. We'll set them up with a blog (website diary page) so that they can report back to consumers on what they find on their travels".

So Steve will now be crawling around London blogging about beer and pubs? So no change there then! Joking aside Steve is the perfect man for the job, it's just do we still have to call him His Worship in the Great British Beer Festival press office?

No comments:


Related Posts with Thumbnails