Friday 27 April 2012

Brains launch low-strength beer

News from Brains:

This month sees the launch of a new lower-strength beer. Sunbeam – at 2.8% abv – is described as a ‘deliciously quaffable hoppy ale’, and will be available in selected Brains pubs from April 28th.

New rules on duty levels saw beers with 2.8% alcohol by volume (abv) and below receive a 50% duty cut, meaning Brains pubs are able to offer Sunbeam at a lower price point.

Richard Davies, sales and marketing director at Brains, explains: "Sunbean is a quality, full flavour cask ale and a great option for customer looking for a beer with a lower alcohol content, at a lower price. Sunbeam will be available initially on a trial basis in selected Brains pubs from April 28th.

"The arrival of Sunbeam comes ahead of the launch of our new craft brewery, which, when up and running, will allow Brains to experiment with a range of beer styles and techniques."

Sunbeam uses a unique blend of Challenger, Fuggles and Goldings before being dry hopped in cask with Saaz. The satisfying dryness of the hop blend and the clean and sweet aroma of Saaz combines with a medley of Pale Ale and Crystal malt, creating a golden-red, deliciously quaffable hoppy ale.

Sunbeam Stockists:

Albany, Cardiff

Birchgrove, Cardiff

Crwys, Cardiff

Fox and Hounds, St Mellons

Fox and Hounds, Whitchurch

Gower, Cardiff

Halfway, Cardiff

Hanbury, Caerleon

Heath, Cardiff

Hen and Chickens, Abergavenny

Lewis Arms, Tongwynlais

Maltsters, Whitchurch

Merrie Harrier,

Park, Barry

Pheasant, Bridgend

Star, Dinas Powys

Three Arches, Cardiff

Ty Nant, Cardiff

Vivian Arms, Swansea

Westgate, Cardiff

White Horse, Coychurch


Curmudgeon said...

Don't all rush at once, folks!

John Cullen said...

The Brewereys must have a market for this low volume stuff.... Right?


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