Friday, 27 April 2012
Brains launch low-strength beer
News from Brains:
This month sees the launch of a new lower-strength beer. Sunbeam – at 2.8% abv – is described as a ‘deliciously quaffable hoppy ale’, and will be available in selected Brains pubs from April 28th.
New rules on duty levels saw beers with 2.8% alcohol by volume (abv) and below receive a 50% duty cut, meaning Brains pubs are able to offer Sunbeam at a lower price point.
Richard Davies, sales and marketing director at Brains, explains: "Sunbean is a quality, full flavour cask ale and a great option for customer looking for a beer with a lower alcohol content, at a lower price. Sunbeam will be available initially on a trial basis in selected Brains pubs from April 28th.
"The arrival of Sunbeam comes ahead of the launch of our new craft brewery, which, when up and running, will allow Brains to experiment with a range of beer styles and techniques."
TASTING NOTES
Sunbeam uses a unique blend of Challenger, Fuggles and Goldings before being dry hopped in cask with Saaz. The satisfying dryness of the hop blend and the clean and sweet aroma of Saaz combines with a medley of Pale Ale and Crystal malt, creating a golden-red, deliciously quaffable hoppy ale.
Sunbeam Stockists:
Albany, Cardiff
Birchgrove, Cardiff
Crwys, Cardiff
Fox and Hounds, St Mellons
Fox and Hounds, Whitchurch
Gower, Cardiff
Halfway, Cardiff
Hanbury, Caerleon
Heath, Cardiff
Hen and Chickens, Abergavenny
Lewis Arms, Tongwynlais
Maltsters, Whitchurch
Merrie Harrier,
Park, Barry
Pheasant, Bridgend
Star, Dinas Powys
Three Arches, Cardiff
Ty Nant, Cardiff
Vivian Arms, Swansea
Westgate, Cardiff
White Horse, Coychurch
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2 comments:
Don't all rush at once, folks!
LIKE ALPINE I SUPPOSE....
The Brewereys must have a market for this low volume stuff.... Right?
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