From a SA Brain press release:
Welsh brewer S.A Brain and Co Ltd has secured a deal with Tesco to supply 600 stores throughout the UK. From mid August Brains Original Stout – which was developed exclusively for Tesco – will be available in all larger stores, making it Brains’ biggest supermarket deal.
The brewer currently supplies all national branches of Morrisons, Sainsbury’s and Waitrose, as well as all Welsh Tesco stores. Paul Harvey, Head of Take Home, explains: “We’ve been working with Tesco in Wales for several years and, more recently, secured a deal to supply 100 English stores with SA Gold. This latest agreement will step change our business with Tesco in line with our ongoing objective of becoming a major player in the off trade market.”
Over the last 12 months the company’s off trade sales have increased by 15%. Major multiple customers have seen the benefit of taking Brains’ award winning ales into their English stores as consumers seek to try different products from all over the UK. Harvey adds: “The quality of our beers has encouraged repeat purchase and data shows that our SA Gold is now in the top 6% of all bottled beers in Britain.*”
Brains Original Stout has been described as a classic, full bodied and flavoursome, with bold chocolate aromas, complex malted flavours and a balanced bitter taste.