Monday 25 April 2011

Stella tries to appeal to new customers

Over recent weeks, adverts for Stella Cidre have been appearing on billboards throughout the country. Although not too sure how many new converts this strategically placed advert will have in Newport, overlooking a mosque. Though it also faces 'Gilligans Island', famous for playing host to the Special Brew and Sherry Brigade who spend their days on the traffic island drinking their lives away.
So who is this cider aimed at? - Muslims or tramps? Well it fits nicely in with the image of Stella lager being called 'Wife Beater'. Another marketing success from A-B Inbev.

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