An occasional series devoted to the worst in the brewing world.
Allbright, Welsh Brewers.
Dreadful keg beer which dominated the South Wales valleys for decades. Alllbright was weak, 1033 OG about 3.3% ABV and was a pasteurised version of the popular Hancocks PA (Pale Ale). First brewed in 1963, it came to dominate the Hancocks pubs and later when Bass bought them; together with Webbs Brewery to create the huge Welsh Brewers empire, their pubs.
“The most popular beer in Wales” went the slogans on advertising mirrors in countless bars across the region. The chimney stack of the old Hancock's Brewery in Cardiff had Allbright in large letters on it for years, until the brewery was bought by Brains and it was a good day for real ale when they put their name to the stack. Allbright was only ever sold in Wales, in England it was marketed as 'Toby'. In the late 1990s, whilst Bass still had a pub estate, sales dropped off and they were even overtaken by sales of Hancocks HB, the cask beer produced at the same brewery in Cardiff. Not sure if it is still made, Coors would no doubt own the brand nowadays but have not seen it on a bar for years.