Friday, 14 March 2014

Brains Brewer gets on his bike to bring beer to boozers!

BRAINS SAVES MATCH DAY WITH BEER SOS BIKE
Brains – the official ale of the WRU – is set to cycle casks of SA through Cardiff city centre tomorrow (15th), ensuring no Brains pub runs dry on match day. Brains has turned a baker’s bike into a brewer’s bike, featuring a specially adapted rack to carry a cask of beer.
The bike embarked on a ‘trial run’ yesterday, but will take to the city centre streets on Saturday, ahead of Wales v Scotland.
Bill Dobson, head brewer at Brains, said: “The Six Nations is bigger for us than Christmas and some of our pubs sell a week’s worth of beer in one match day alone. Because a pint of Brains and a visit to a Brains pub have always gone hand in hand with international rugby in Wales, we’d hate to disappoint fans by running short of Wales’ best loved beer. “The Brains SOS bike will be on standby on Saturday for pubs who need an emergency beer order – the perfect match day solution!”
Jon Adams, manager at the Yard, said,“Match day is incredibly busy so it’s great the brewery is putting on these SOS deliveries to keep fans in stock of SA.”
Bill took the Brains SOS bike on the ‘trial run’ yesterday (13th March) and will be on call to make deliveries on Saturday, adding “Fans can track the progress of the bike on Twitter by following the hashtag #BeerSOS”.

2 comments:

craigheap.co said...

Cellarmanship isn't my area of expertise but you've managed festivals so maybe you can clarify - won't the beer be shaken to bits after a rough and tumble journey on a claptrap bicycle through the busy city centre? I can't imagine it being on top form if they've tapped it shortly after it's been delivered?

Brew Wales said...

The beer was either bright or this was merely a pr stunt or both!

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