Try Essai

Photo from the Welsh Rugby Union

In order to get round the French ban on alcohol advertising at sporting events (don't worry the one-eyed teetotal jock in 10 Downing Street has something similar planned for the UK), Cardiff brewer and Welsh rugby team sponsor SA Brain have had to resort to some ingenious methods of advertising in the past. We have already seen "Brawn" and "Brawn Again" on the shirts over the past few years for the French games but this year the marketing department have really racked their brains to come up with essai which, is of course, French for try!