Brains team cycle cask of beer 150 miles
A team of 13 from Welsh brewer and pub operator S.A Brain and Co Ltd are celebrating after cycling a cask of their current seasonal ale, Le Peloton, 150 miles from Cardiff to Bala.
The team, who cycled relay style, set off from the Cardiff Brewery at 1pm on Thursday 3rd July and finished 14 hours later on Friday 4th July (the day before the Tour de France) at the White Lion Royal Hotel in Bala – having carried the cask in the specially adapted baker’s-bike-turned-brewer’s-bike.
Bill Dobson, head brewer at Brains and part of the cycling team, said: “We’re all keen cyclists but cycling 150 miles through some pretty hilly parts of Wales, weighed down with a cask of our seasonal beer – Le Peloton - was tough.
Le Peloton was developed to celebrate the summer of cycling, which this year started in Yorkshire. The beer is available now in pubs throughout the UK, as well as Tesco stores throughout Wales.
The Le Peloton bike ride also raised more than £1,000 for Wooden Spoon, a charity supporting disadvantaged children and young people across the UK. The charity organises fundraising initiatives, spending money raised where it is most needed.