An occasional series devoted to what Brew Wales considers the worst in the world of brewing and drinking
Ushers Welsh Pale Ale _ marketed as 'Cwrw Cymreig' or 'Welsh Ale' in the 1990's this con-trick of real ale was actually brewed by Ushers of Trowbridge, Wiltshire, England, for their extensive estate of pubs in Wales. Weighing in at 3.2% ABV, this real ale was short-lived, unpopular and bland. Complaints to Trading Standards went unheeded as there was no Protective Geographical Status (PGI, PGO etc) for Welsh beer, allowing any brewer in the world to brew and market a beer as 'Welsh'. It turned out to be unpopular with real ale drinkers due to being bland, tasteless and low in alcohol and so was soon dropped from Usher's pubs.
Would any ex-Ushers employee who reads this blog like to claim responsibility for trying to con Welsh drinkers?