A few years ago, the only advertising Brains used to do was paint the railway bridges of Cardiff!
S.A Brain & Co. Ltd have
launched their ‘Four National Icons’ advertising campaign highlighting their
Official Ale status with the Welsh Rugby Union.
The clever ‘Four National
Icons’ creative features Welsh rugby legends Sam Warburton, Alun Wyn Jones and
Leigh Halfpenny alongside a pint of Brains, the fourth icon.
The campaign will run across
48 sheets and bus backs in Wales. In addition four of Brains’ city centre pubs
in Cardiff have been fronted with large format banners, including The City Arms
which is located directly across the stadium.
To back the campaign at an
in-outlet level, Brains have created kits to drive footfall over the rugby
season. Over 650 kits have been sent out containing fixture posters, magic 8
posters and banners.
Brains have also utilised this
key time to drive awareness of two of their biggest cask ale brands with their
key consumers. Newspaper adverts for SA Gold and The Rev. James will appear in
the sports section of the Telegraph and The Times respectively each weekend
during November.
The SA Gold advert will run
with the strapline ‘All Beers Have Heads, Only Ours Have Brains’, while The Rev.
James advert focuses on the heritage and history of the brand. The Rev. James
was the founder of Buckley’s Brewery which was purchased by Brains in the
nineties.
Brains and Welsh rugby are indelibly linked. Their
sponsorship of the WRU began in 2004 – first as shirt sponsor and more recently
as official ale. During their time as shirt sponsor they were the first team to
have two separate brands on the home and away shirts with the home shirt branded
SA and the away shirt branded SA Gold.
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